After looking into the likes of Top Gear and Fifth gear, i decid
ed to use a spike effect on the text as shown below,

This gave an overall mean feel to the promo video.
Another transition i decided to use between clips was a brightness flas
h which is used a lot on Top Gear to give a cool effect.

The brightness flash gave a classy feel to the promo video, flashing to white and then fading into the video clip as shown below.

I then started to add other transitions which consisted of the stretch and blur
effect, this was also another effect I had researched into to achieve the top gear feel.

After the transition had completed the clip looked like this...

As an ending for the promotional video I considered rotating the text around
a spinning wheel on the lamborghini (as shown below) and this looked fairly good as you will see.